Iterate and Diversify are Blink AI's two structured creative workflows. Unlike a regular Blink conversation, where you ask a question and get a reply, these workflows run a defined sequence of analysis steps in the background and return a full set of concrete suggestions when done. Each workflow costs 2 credits per run. See this article for details on how our credit system works .
Iterate
Iterate is for "extending the life" of an existing ad. It suggests relatively minor tweaks to the reference ad. Select an ad and the workflow:
Analyzes its strengths and areas for improvement.
Cross-references your account's historic winning ads.
Returns a set of concrete iteration suggestions, each explained with the reasoning behind it.
For each suggestion, you can:
Generate image variations (static ads only): opens the image generator with the change instructions pre-filled. Adjust brand settings, add product images, choose a format and batch size, and generate in one step. Read this article to learn more about image generation inside DatAds
Generate a brief: creates an editable brief document based on the selected suggestion, pre-filled with hook ideas and context from the workflow.
Diversify
Diversify is for expanding reach with new creative directions. Select an ad and the workflow draws suggestions from three sources:
Winning ads: your currently winning ads, checked for angles and approaches not yet present in the selected ad.
Account history, broken down by:
the full 12-month account history, surfacing historically strong approaches that are not currently being tested.
Currently active ads, highlighting you what you're currently focusing on.
Competitor ads: a breakdown of what the brands you follow in Discovery are running, used to generate additional suggestions. See [LINK FEHLT – Discovery] to set up your followed brands.
Each suggestion in Diversify supports the same Generate image variations and Generate brief actions as Iterate.
Where to run these workflows
From the Launch Cockpit: select any winner / opportunity ad and choose Iterate Ads or Diversify Ads from the workflow options. Learn more about the Launch Cockpit here.
From a Blink AI conversation: you can also trigger Iterate and Diversify directly inside a Blink chat. Ask Blink to iterate or diversify a specific ad and it launches the workflow from within the conversation.
From any single ad: open an ad in the analytics section of DatAds and start either workflow from there.
Both workflows run in the background. An estimated time is shown as the steps complete, so you can navigate elsewhere and return to the results when they are ready.
Inputs that shape your results
The quality of suggestions depends on the context available to the workflow. Three inputs make the biggest difference:
Blink AI Brain is the stored brand knowledge for the client: brand context, memory and your additional documents set under Settings → Blink AI Brain. This is used automatically whenever you trigger an AI workflow or engage in a conversation with Blink AI.
Projects work like folders for a specific workstream: a product line, a campaign, or a target audience. Each project holds additional instructions and context that the workflow draws on when generating suggestions. You are prompted to select a project each time you run a workflow.
Products let you add product-specific information and images at the client level, which feeds directly into the workflow and image generation.
👉 For a full guide on how to get the best results from our AI, read this FAQ article teaching you all about improving your inputs. (coming soon).
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬