This article explains the pricing changes introduced in May 2026 and how they may affect your plan.
❗Your base plan and price are not changing. The updates below affect specific features, limits, and how certain usage is billed.
Summary of changes
AI Workflows are now available in the Lite plan
AI Workflows now cost credits for all plans — your plan includes a monthly credit allowance so most usage is covered
Credit costs are tiered by workflow type (see table below)
New add-on subscriptions for additional clients and members
Additional members move from end-of-month usage billing to a monthly subscription
The Lite plan creative limit is reduced from 300 to 150 (existing Lite plans keep the old limit of 300 creatives)
AI Workflows in the Lite plan
AI Workflows were previously only available in the Regular and Custom plans. Starting May 2026, Lite plan users can run a subset of workflows using their monthly included credits.
The following workflows require Ad-Deconstruction or AI Tagging and remain available in the Regular plan only:
Diversify
Account Audit
Awareness Stage Analysis
Customer Review Analysis
All other workflows are available across all plans.
AI credit costs
Workflows now cost credits for all users (your plan includes a monthly credit allowance). 1 credit = 0,10€.
Workflow | Credits |
Hook, Script, and Text generation | 1 credit |
Critique Ad Messaging | 1 credit |
Analyze Comments | 1 credit |
Iterate (static and video ads) | 2 credits |
Diversify (static and video ads, Regular plan only) | 2 credits |
Analyze Report (Top Creative, Comparison, Launch, Testing Log) | 2 credits |
Account Audit | 2 credits |
Understand Winners | 2 credits |
Awareness Stage Analysis | 2 credits |
Customer Review Analysis | 2 credits |
Image Generation | 5 credits* |
*If you generate 4 images in a single batch, then you get charged 4*5 credits
How AI credits work
Credits come from two sources: your monthly plan allowance and any credits you have purchased.
Plan credits
Refresh at the start of each billing cycle and do not roll over to the next month.
The Lite plan includes 30 credits per month.
The Regular plan includes 250 credits per month.
Purchased credits
Roll over month to month and are only used once your plan credits run out.
You can top up at any time from your billing and usage settings.
Credit packs available for all plans:
100 credits: 9€
500 credits: 39€
2.000 credits: 149€
Add-on subscriptions
You can now purchase additional clients and members as monthly subscriptions directly in DatAds. Add-ons are billed on the 1st of each month. Purchases made mid-month are charged on a prorated basis immediately.
Additional client add-ons are available on the Regular plan only. Lite plan users need to upgrade to Regular to purchase additional clients. Additional member add-ons can be purchases both on Lite as well as Regular plans. Custom plan users should reach out to us.
Additional clients
1–5 extra clients: 20€ per client/month
6–15 extra clients: 13€ per client/month
16–40 extra clients: 10€ per client/month
40+: please contact sales
Each additional client automatically increases the account contingent by 3 ad accounts (Meta, TikTok, Google). Example: You have 10 clients as your contingent, then you can connect up to 30 accounts to DatAds. Similarly, when you need additional accounts more than your current contingent, you need to purchase additional clients.
Additional members
Each member will be billed at 20€ per month, flat rate. Visitors are free of charge and are not included in the billable member count.
To manage add-ons, go to your billing settings.
💡To make your costs more predictable, you are now billed as a fixed monthly subscription from the 1st of the month.
Creative limit update (Lite plan)
The monthly creative limit for the Lite plan is reduced from 300 to 150. The overage fee of 0,20€ per additional creative remains unchanged.
❗ If you are an existing Lite plan user currently using more than 150 creatives per month, this change does not apply to you — your current limit stays in place.
The Regular plan limit of 1.000 creatives is not affected.
You can check your current usage at https://app.datads.io/settings/usage
👉 If you have any questions or need help choosing the right plan, reach out to us at [email protected] or book a call with our team.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬