What is a creative?
A creative is a unique image or video used in your ads. Datads counts unique creatives based on the Creative ID assigned by the ad platform.
Duplicating an ad does not create a new creative. The duplicate keeps the same Creative ID and does not count toward your monthly limit.
Monthly creative limits by plan
Each plan includes a monthly creative allowance:
Lite plan: 150 creatives per month (0,20€ per additional creative)
Regular plan: 1,000 creatives per month (0,25€ per additional creative)
Creatives are counted across your entire workspace for the current billing month.
How overage fees are calculated
Overage fees apply when you exceed your plan's monthly creative limit.
Example for the Lite plan:
Your plan includes 150 creatives per month.
This month you run 350 creatives.
Overage: 350 - 150 = 200 creatives.
Fee: 200 x 0,20€ = 40€ added to your next invoice.
Where to check your usage
You can see your current month's creative count at any time:
The usage page shows your current month's total and a breakdown of creatives over time.
I'm seeing an overage message. What do I do?
There are two cases two Consider:
You exceeded your monthly creative limit.
This is the most common case and nothing to worry about. You will be charged a small overage fee for the additional creatives. Check your current usage at https://app.datads.io/settings/usage.
If your creative volume has grown and you expect this regularly, you can upgrade your plan in Settings > Billing or talk to us for a custom solution.
You are on a legacy plan.
On legacy plans, creative limits were a hard cap and Datads stops loading data once you hit the monthly limit. To resolve this, go to Settings > Billing and switch to a current plan (Lite or Regular). On current plans, limits are flexible and you are never cut off.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬