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How to Customize Your Winning Ads Definition for AI Workflows

Learn how to control what DatAds counts as a “winning ad” when running AI Workflows so the system analyzes the right ads and delivers better automated insights and creative suggestions.

Written by Daniel von Mirbach
Updated this week

What This Does

AI Workflows in DatAds automatically analyze your top performing ads and use that data to generate insights, recommendations, and creative suggestions. For these workflows to work well, DatAds needs to know which ads count as “winning,” because those winners become the reference set the AI learns from.

This article explains how to customize that definition.

How Winning Ads Work in AI Workflows

AI Workflows pull a set of your best performing ads and use them as a template for analysis and generation.

By default, the workflow uses your Launch Cockpit’s winning ad settings as the criteria. This includes:

  • Timeframe (e.g. last 7 days)

  • Filters (e.g., platform / campaign / audience)

  • Sorting and grouping rules

If you have defined “winners” in Launch Cockpit already, the workflow will use that same definition.

Step-by-Step: How to Customize Your Definition

You have two options.

1. Use Existing Launch Cockpit Settings (Default)

  1. Navigate to your Workflow settings

  2. Open Winner Settings

  3. Select Yes for “Use Launch Cockpit settings”

This tells the AI Workflow to use the same filters, timeframe, and criteria you have already set up in your Launch Cockpit.

IMPORTANT: Only certain grouping options are supported when using this mode. If you selected a grouping other than "None", "Creative", or "Ad Name" in Launch Cockpit, the workflow will automatically switch to “Group by None” while still applying your winner filters.

2. Create a Custom Definition for the Workflow

  1. Navigate to your Workflow settings

  2. Open Winner Settings

  3. Select No for “Use Launch Cockpit settings”

  4. For each platform - Set your own:

    • Timeframe

    • Filters

    • Sorting rules

This allows you to define a completely separate winning ad criterion for AI Workflows, independent from your Launch Cockpit setup.


If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬

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