Why this matters
One of the most important questions for any creative team is:
👉 Which of our ads are real winners – and what should we produce next?
With DatAds, you can answer this question easily.
You define what a “Winning Ad” means for your brand – based on your own KPIs and benchmarks.
Once defined, you’ll instantly see:
How many ads were launched within a selected timeframe
Which ads meet your winning criteria and which ones represent Opportunities
How your overall Hit Rate evolves over time
For a visual guide, check out this video:
What is a “Winning Ad”?
This definition is unique to every business – it depends entirely on your goals and KPIs.
A startup might measure success differently than an established eCommerce brand.
When defining your Winning Ads, make sure to include both your spend as a threshold and your primary North Star metric, such as Customer Acquisition Cost (CAC) or Return on Ad Spend (ROAS).
Once your definition is set, you can use the Launch Cockpit or the Recently Launched report to instantly see how many ads were launched within a selected timeframe — and evaluate how they are performing based on your criteria.
Category | Description |
🏆 Winner | Above-average performance |
⚙️ Opportunity | Solid performance with optimization potential |
How it works
👉 Learn more about the Launch Cockpit here.
Deepen your analysis: Products & Markets
1. Product-level analysis
Not every product has the same Winning definition
That’s why you can create multiple Launch Cockpits or Recently Launched Reports in DatAds – allowing you to set a unique Winning Ad definition for each product category.
How to do it:
1. Set a global filter in the Launch Cockpit (e.g., Ad Name contains Product A)
2. Use your Preset with the key KPIs
3. Duplicate the report and adjust the filter for Product B
4. Adjust the Winning Ad definition for Product B
💡Tip: You could also create separate Launch Cockpits reports per country to apply market-specific KPIs and performance criteria.
Your Hit Rate
In the Launch Cockpit and on your homepage, you can track your Hit Rate — the percentage of ads within the selected timeframe that meet your defined Winning Ad criteria.
This gives you an instant overview of how many of your ads qualify as Winners and whether your overall creative performance is improving or declining.
After defining your criteria, you can:
See at a glance how many ads qualify as winners within your selected timeframe
Identify high-performing creatives instantly
Set up Slack alerts to notify your team whenever a new winner is identified
Trigger BLINK workflows with a clear performance definition the AI can rely on
This allows you to react quickly, scale strong performers, and keep your creative team aligned with real performance data.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬