Blink is DatAds' in-product AI agent. It already has access to your ad accounts and third party attribution tools, knows how to read DatAds reports, and builds up knowledge about each client over time. You can ask it to explain a report, diagnose why a creative is underperforming, write ad copy or hooks, research a competitor, or kick off a bigger job like generating a full set of creative iterations.
Two ways to work with Blink
Blink can do two fundamentally different kinds of work:
Quick, conversational help. Ask a question, get an answer. Blink may look up data, search documents, or call a tool behind the scenes, but the result comes back in a single reply.
Structured, multi-step deliverables. Tell Blink to go deeper on a task, like generating a full set of creative iterations, and it works through a defined sequence of steps, shows progress as it goes, and returns a finished result. These are AI Workflows.
What Blink can do
Analysis and diagnosis
Blink can explain any DatAds report in plain language: performance reports, launch reports, testing logs, comparative reports, and top creative reports. It can also diagnose why a specific creative or hook is underperforming and grade creatives against your account's benchmarks.Writing and creative
Ask Blink to write ad copy, hooks, video scripts, or full creative briefs. When you ask for a brief, Blink loads your brief template from the client settings and generates a document ready to download.Research and strategy
Blink can research a brand, analyze competitor ads, mine customer reviews for messaging insights, and help map out a creative strategy: angles, tests, and brand voice checks included.
AI Workflows: Iterate and Diversify
For bigger, structured jobs, Blink offers two workflows:
Iterate (static and video): analyzes your existing ads, identifies what is working, cross-references historical winners, and returns concrete iteration suggestions to extend an ad's lifespan.
Diversify (static and video): analyzes existing ads alongside historical patterns and competitor creative, then proposes distinct new creative directions to expand your reach.
Both workflows show each step as it completes, so you can follow the reasoning. Each costs 2 credits per run.
The key difference from a regular Blink answer:
A workflow follows a fixed sequence of steps regardless of what it finds.
A regular Blink answer is more flexible, it decides in the moment what to look up or do next. Workflows take longer but go deeper than a single conversational reply can.
How Blink knows your client
Blink's answers get more specific over time because it builds up client knowledge in three layers.
Brand Context is the starting point. When a new client is added, Blink automatically researches the brand in the background (website, products, industry) and saves a summary under Settings → Client -> Blink AI Brain. It happens without anyone triggering it, and the result can be edited at any time.
Memory is what Blink learns during conversations. If something relevant comes up, a preference, an audience detail, a product fact, Blink notes it and carries that knowledge into future conversations automatically. You can also manually trigger it by telling Blink to remember something.
Documents are files you upload directly: brand guidelines, customer personas, product catalogs, creative SOPs. Documents can be attached at the client level (available across all projects for that client) or at the project level (scoped to one campaign or workstream).
These three layers compound. The more context Blink has about a client, the more specific and useful its answers become.
Working with assets
By default, Blink uses AI-generated tags and visual descriptions to reason about your creatives. Loading the actual image or video keyframes into the conversation is possible but is not done automatically, because it increases credit consumption.
To load an asset, ask Blink explicitly, for example: "load the image for this ad." Blink may also ask you proactively to load an asset when your question requires seeing fine visual detail that the description alone cannot answer, such as a specific moment in a video or a layout question.
💡Asset loading is only available in Blink. It is not accessible through the MCP or Public API (as of September 2026).
Outputs and exports
Every Blink answer can be exported. Click Copy on any message to open a dropdown with three formats: Markdown, PDF, or DOCX.
You can also ask Blink to generate a formatted document directly: "create a PDF summary of this" or "give me this as a Word document." Blink generates the document at the bottom of the answer. Clicking it opens a side panel where you can review, copy, or export the file.
Language
Blink replies in the language set for the client by default. To switch, just ask, for example: "reply in French from now on." Blink updates the client settings immediately, and all subsequent replies follow that language preference.
You can see your language settings under settings -> clients -> manage in the Brand tab.
Credits
Blink AI uses credits for each message. How many credits a message consumes depends on how much processing it requires: longer conversations, more data pulled, and more complex requests all use more. For a full breakdown of how credits work, see this article.
For reference: Iterate and Diversify workflows cost 2 credits per run. Image generation costs 5 credits per image (for example, generating 4 images costs 20 credits).
To see which team member has consumed how many credits and for which feature, go to Settings → Usage.
Getting the most out of Blink
You want... | What to use |
A quick explanation, a diagnosis, or a single piece of copy | Ask directly, Blink answers conversationally |
A specific metric or performance number | Ask directly, Blink pulls the data and may show a chart |
A definition or "how does X work" | Ask directly, Blink draws on its built-in advertising knowledge |
A batch of creative iterations or new directions | Start an Iterate or Diversify workflow |
Blink to remember something for next time | Ask it to remember, or upload it as a document |
One clear ask at a time. Requests that combine several tasks with "and" often produce shallower results on each point. Split them into separate messages.
Let Memory and Documents do the heavy lifting. Once brand voice, personas, or product details are saved, you do not need to paste them again. Just refer to them and Blink pulls them in.
Check the steps. Every reply that involved tools or reasoning shows a collapsible "Completed N steps" toggle beneath the message. Click it to see exactly what Blink looked up and how it reasoned, useful when an answer seems unexpected or you want to verify what data it used.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬