What is the All Client View / Agency View?
The Agency View functions just like an individual Client View. The key difference is that it displays all ad accounts assigned to your agency in one centralized overview.
This allows you to:
Spot performance trends across all clients
Compare creatives that perform well across multiple accounts
Identify patterns and opportunities more quickly
Make data-driven decisions based on a broader dataset
Instead of switching between individual client accounts, you can analyze everything in one place. This makes cross-client analysis significantly faster and more efficient.
For example, you can identify which KPIs, formats, or creative approaches consistently perform well across your portfolio and use those insights to inform testing for other clients.
The Agency View helps you answer questions like:
Which creatives are driving the strongest results across all clients?
Which formats repeatedly outperform others?
Are there clear patterns in what makes an ad successful?
💡 Good to know: The Agency View is particularly helpful for identifying best practices and scalable strategies across your entire agency portfolio.
How to work with the most important reports
The Agency View gives you access to key reports across all clients in one place. Use them to identify patterns, compare performance, and spot opportunities at scale.
Here's an overview of the most important reports:
🏆 Top Creative Report
Shows you the best-performing creatives across all clients.
Use it for questions like:
Which creatives perform best?
Which hooks, formats, or visual styles appear most frequently?
Are there recurring concepts that work across multiple clients or industries?
👉 If you want to find out more about the Top Creative Report, read this article.
📈 Comparative Analysis
The Comparative Analysis report allows you to directly compare different creative concepts and ad angles across channels and clients.
Use this report to answer questions such as:
Which creative concepts perform best overall?
Which ad angles deliver the strongest results?
Which concepts work best on specific platforms or in certain formats?
This gives you a clear understanding of which types of creatives are worth further testing, refining, or scaling.
💡 Good to know: You can apply filters to narrow down your analysis and make comparisons more precise.
💡Tip: If you manage multiple clients within the same industry, you can create an industry-specific Comparative Analysis in the Agency View.
For example, filter the report by a specific industry such as “Supplements” and compare the different ad angles used across those accounts. This helps you identify patterns and uncover approaches that consistently perform well within that niche.
👉 If you want to learn more about the Comparative Analysis: read this article.
🚀 Launch Cockpit
The Launch Cockpit helps you to evaluate new creatives quickly and test them in a structured way - even across multiple clients.
💡Tip: This is especially valuable for agencies that run structured creative tests and want to identify patterns and learnings across multiple client accounts.
Questions you can answer:
Which new creatives are currently live, and how do they perform compared to each other?
Which new variations, such as hooks or formats, are gaining traction?
Which tests have delivered clear results, and which ones still need more data?
👉 If you would like to find out more about the Launch Cockpit, read this article.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬