Top Creative Reports give you a detailed overview of the best performing creatives based on the metric most important to you. With versatile customization and filtering options, you can quickly find out which creatives are performing best.
You can recognize top creative reports by the đ trophy icon on the far left.
To begin with, DatAds creates a small selection of Top Creative Reports by default so that you can start analyzing them straight away. You can find the reports in the DatAds Reports folder on the left-hand side.
Main functions
Top Creative Reports are fully customizable and can be optimally adapted to your needs, with the following options available to you:
Platform selection: One report - all platforms included. Easily switch between Meta, TikTok and Google to analyze the performance of your creatives.
Period selection: Set the time period you want to analyze - from the last week to custom time periods
âGroup byâ setting: Group your ads by:
Creative
Ad Name
Ad Group
Campaign
Ad Format
Landing Page
Headline
Description
Post ID
Dynamic Creative
Medals: Highlight which creative performed the best over the time period you defined, in a ranking.
See how to get the most out of your Top Creative Reportsâwatch the quick walkthrough now:
Filter options
You can filter reports according to various criteria so that you only see the data that is most relevant to you.
For example, you can filter by advertised products or services to analyze which ads advertise a specific product or service.
For example:
Filter: âAd name contains webinarâ
Result: All ads containing the keyword âWebinarâ are displayed.
The filter options help you to get a better overview of your ad creatives and to evaluate performance in a more targeted way.
How to create and name reports and add a description
This is how you can share your reports with someone:
Sharing and snapshot function
The sharing and snapshot function allows you to easily collaborate with your customers or employees
Copy link: Create a shareable link with always up-to-date data. Perfect for collaborating with colleagues or customers.
Important to mention here: This is a publicly accessible link. Changes to the setting in the copied link have no influence on the actual view in the DatAds interface.
Create Snapshot: Saves the current status of the report as a static screenshot.
Unlike the âCopy Linkâ, you can no longer work on the data and build filters or change metrics via the link.
With these functions, you can share your analyses flexibly or save them for later reference.
Customize metrics and save presets
To do this, navigate to âPresetâ and then âCustomize Metricsâ
This is how you get to the Customized Metrics:
In the 'Customize Metrics' section, you can add all available platform metrics as well as individual metrics and adapt them to your specific needs .
The 'Sort' determines the main metric by which the entire report is sorted either in ascending or descending order.
Save presets: Save your settings as a preset to reuse them in future reports.
With 'Save preset for all clients' you can save the preset for all clients.
With 'Use as a client default', the preset is automatically saved as the default in every new report.
Attribution Window
The attribution window determines how DatAds assigns conversions to specific ads based on user interactions within a defined time frame.
You can find out more about this topic in this article.
Views - data visualization made easy
The Reports view offers a clear and flexible way to analyze data:
Table view: All data points are listed one below the other, and additional information can be displayed by swiping horizontally.
Visualization options:
The selected data can be displayed in two views:
Graph view: Shows the data in the form of curve diagrams; if several ads have been selected, these are then displayed in comparison.
Bar chart view: Displays the data as a bar chart, ideal for comparing multiple ads that have been selected.
You can find out more about the visual view of the ads in the article âLayout settingsâ.
âMoreâ button
In the More button you can make further settings for the report.
In the âActionsâ section, you can
duplicate
export
and delete it.
In the âDisplayâ section, you can set the display of the reports.
âSee all Adsâ button
Under âSee all Adsâ you can see all associated ads from the group.
