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How to Add Third-Party Metrics in DatAds?

Learn how to integrate your third-party data directly into DatAds to get even more precise performance insights.

Written by Maximilian Modrich
Updated over a week ago

IMPORTANT: Before you can add 3rd-party attribution data as metrics in DatAds, make sure you’ve connected your preferred attribution tool first.

Why Connect Third-Party Metrics in DatAds

To make confident, data-driven decisions about your creatives and campaigns, you need a complete and unified view of performance.

DatAds becomes your single source of truth by combining:

  • your ad account data (from Meta, TikTok, and Google)

  • your attribution data (from 3rd-party tools such as Triple Whale, Hyros, Adtribute, and more)

When all data types are connected in one place, you can analyze performance holistically - instead of switching between tools, guessing how numbers align, or manually combining spreadsheets.

This article explains how to add third-party metrics to DatAds so all of your performance signals live under one roof.

Step 1: Connect your 3rd-Party Attribution Tool

Before 3rd Party Metrics appear in your reports, you need to connect your attribution tool to DatAds.

👉 You can find the setup guides here.

Once the connection is established, all available metrics from your tool will automatically be imported into DatAds. Usually within 2-3 hours, for bigger accounts up to 24h.

Step 2: Enable 3rd Party Metrics in Your Analysis

Once your tool is connected, you can select the metrics in the Customize Metrics section.

  1. Open any analysis view in DatAds (e.g., a report).

  2. Click on Metrics.

  3. Scroll all the way down in the Metrics section.

  4. Under 3rd Party Metrics, you’ll find all available data from your connected tools.

  5. Simply select the desired metrics using the checkboxes.

  6. Once saved, the values will appear directly in your analysis view.

If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬

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