What are Presets and why are they useful?
With Presets, you can create your own custom views in DatAds – including the metrics and attribution settings that matter most to you.
This means you don’t need to build a new report every time.
Simply select the right Preset from the dropdown menu – fast, flexible, and consistent.
What exactly is a Preset?
A Preset is a saved view that includes your preferred settings, such as:
📊 Selected metrics
⚙️ Custom metrics (if defined)
🧭 Attribution settings
👉 Want to learn more about Presets? Here you go.
The 3 most popular presets
1. General Preset
Define the KPIs you want to analyze on a daily basis.
This will ensure that you focus on the metrics that really make a difference.
💡Pro Tip: Don't get lost in “analysis paralysis.” Choose only the key KPIs that truly reflect your performance.
Example for eCommerce brands:
Sort:
Purchases or Spend
Metrics:
Spend / Purchases (depending on the sort)
Purchase ROAS
Cost per Purchase
AOV
Purchase Conversion Value
Cost per Add to Cart
CTR (Link Click Rate)
If you’re using a third-party attribution platform (e.g. TripleWhale, Klar, or adtribute), make sure to include those metrics as well for a complete performance view.
1.1. Analyze creatives using different attribution settings
If you analyze your creatives based on specific Meta attribution settings – for example, 1-Day-Click only – you can create separate Presets for each attribution setup.
This allows you to easily switch between different attribution models, such as:
Default: 7-Day-Click, 1-Day-View, 1-Day-Engaged
Alternative View: 1-Day-Click only
2. New Customer Preset
Perfect for brands focused on growth and acquisition.
❗Important: To use this Preset, you need to set up the Custom Conversion “New Customers” (via Google Tag Manager or another integration like Mable).
This Preset should only include metrics related to new customer acquisition, such as:
New Customers
Cost per New Customer
Revenue from New Customers
This way, you can instantly identify which creatives and campaigns are driving the most valuable new customer growth.
💡Pro Tip: Alternatively, you can create a dedicated New Customer report if this metric is a key focus for your business.
3. Creator Preset
If you regularly share performance insights with creators, influencers, or UGC partners, this preset is ideal.
Instead of revenue, spend, or ROAS metrics, this preset is based on DatAds’ Score Metrics:
Hook Score
Watch Score
Click Score
Conversion Score
These scores evaluate creative performance without exposing sensitive business data.
💡 Pro Tip: Add additional metrics, or create separate presets for trusted- / inhouse creators with more insights.
When Presets Are Most Valuable
Presets help you work faster and more consistently – especially when:
You regularly analyze performance based on recurring goals (e.g., new customers, engagement, ROAS)
You work in a team and want to maintain consistent analysis standards
You manage multiple report types and want to avoid repetitive setup
With the right presets in place, you can analyze data in DatAds more efficiently, stay structured, and ensure full team alignment.
Focus your time where it really matters — on creative performance.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬