What is our Testing Log?
The Testing Log in DatAds helps you to identify the most effective ad elements.
💡Good to know: This feature analyzes your ad naming conventions to automatically surface patterns and highlight the combinations that consistently perform best.
You no longer have to rely on intuition when building new campaigns; the Testing Log reveals your winning combinations over any period at a single glance.
How to start with the setup
The first time you visit the testing log, you will be asked to enter your naming convention.
Simply follow the steps shown in DatAds.
💡Tip: If you select the AI naming convention analysis, we will automatically create an initial proposal based on the historical data of your ad account.
You can then create additional categories and test variables manually. However, thanks to our intelligent AI Tagging Feature, you save a lot of manual effort.
Once you have defined your naming convention, you can continue with the correct set-up of the testing log.
We’ve explained what a proper Naming Convention looks like here:
👉 You can find an automatic naming convention generator here.
How to set up the testing log correctly
Platform selection: Select the platform on which you want to determine the winning combination. You can choose between Meta, TikTok and Google.
Comparison options: “Compare” and “With ”In the testing log, you can compare specific variables with each other using two fields:
'Compare': Select the first variable you want to analyze.
'With': Add a second variable to compare specific combinations.
3. Time period: You can set the period and see which winning combination was the best in which period.
4. Possibility to use filters
How to set the displayed metrics
You can also customize metrics, presets and sorting in the testing log. To ensure a better overview, the selection is limited to a maximum of four metrics.
Based on the sorting, the individual variables are highlighted in green. In the example shown above, the variable with the most purchases is highlighted in green.
Find out the winning combination
The winning combination describes the ad combination that achieved the best performance within a test.
Marked in green: Test variable that showed the best performance in the selected period (in the example shown: most purchases)
Analyze from left to right: The display is structured in such a way that you go through the various tested variables (e.g. product, creative, audience) from left to right to find the best combination.
Further analysis options
If, as in the example shown, you have grouped by 'Product' or selected 'Product' as a compare variable, you can switch between the individual 'Product' variables using the tab above the testing log table. The winning combination for each tested product is displayed there.
Combining the Testing Log with the Comparative Analysis
Similar to the Comparative Analysis, the Testing Log offers a detailed insight into the best performing elements of your ad creatives.
While the Comparative Analysis enables in-depth comparisons between different elements, the Testing Log focuses on identifying the most successful combinations based on your naming convention.
💡 Good to know: The Testing Log gives you a high-level view of winning combinations, while the Comparative Analysis lets you dive deeper into individual elements. Together, they provide a complete picture.
👉 If you would like to find out more about comparative analysis, you can read this article.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬