Why this report matters
Want to know which products are currently performing best?
The product-based Comparative Analysis report gives you exactly that insight. It groups your ads at the product level — independent of campaigns or ad sets — so you can evaluate true product performance across your entire account.
You get a clear, bird’s-eye view that helps you instantly answer:
👉 Which products are gaining momentum right now?
See it in action here:
How to make the most of this report
With the Comparative Analysis Report, you can group and compare your ads side-by-side by product category.
👉 Learn more about the Comparative Analysis Report in this article.
How to set it up:
1. Click “+ Create” to create a new Comparative Analysis Report.
2. Name your report, e.g., Product Overview Report.
3. Define your Groups:
Create a group for each product category.
Add filters based on your ad naming. For example:
Ad Name contains "Cookies"Ad Name contains "Brookie".
Click “+ Add group” to include additional product categories.
💡 Good to know: DatAds automatically uses your ad naming to detect groups. If none are found, you can create one manually using “Empty Group.”
As always, you should also apply any Preset to this report — for example, a New Customer- or Video Preset.
❗Important: A clean and consistent Naming Convention is essential for accurate reporting.
👉 Here you can find our Best Practice Naming Convention and an automatic Naming Convention Generator.
Additional comparison options
One of the biggest advantages of the product-based overview report is its flexibility — you can compare anything, as long as it’s included in your ad naming.
Create individual reports for each comparison type to keep your analysis clean and focused.
In addition to product categories, you could also analyze:
🔁 Funnel stages (e.g., Awareness vs. Conversion)
🎨 Ad concepts, angles, or content creators
❗ IMPORTANT: Anything clearly structured in your ad name can be filtered, grouped, and compared in DatAds.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬