❗IMPORTANT:
This feature is only available in the "Regular" plan. For "Lite" plans this feature is not available
If you're on trial, we'll analyze the ads of the last 30 days. Once you're converting to a paid plan, we'll analyze the remaining ads
What's AI Tagging?
With AI Tagging, or how we call it "Ad Deconstruction", DatAds automatically scans each ad of your ad-accounts and assigns labels for its core components, namely:
Product
Ad-Concept
Ad-Angle
Hook
Target-Audience
Awareness-Stage
Tone-of-Voice
Emotion
Visual Style
Dominant Color
💡 Good to know: This eliminates the need to manage naming conventions for these components manually — DatAds AI takes care of it for you.
For example, the AI automatically detects the type of product you’re selling as well as the ad angle used in your creative.
💡 Good to know: To better understand our categories — such as Ad Angles or Tone of Voice — just hover over the "i" icons at the top. They provide brief explanations so you can quickly find exactly what you need.
How does it work?
When you connect your ad-accounts to DatAds, it automatically transcribes your videos and clusters similar-looking ads together.
👉 This way DatAds has a high-level understanding of your ads and what type of ads you are running in your account.
💡 Tip: Based on this understanding, the creatives (visuals and transcripts) are fed into our pre-trained AI model, which then assigns the above-mentioned labels to each cluster.
Continous Learning
You can always manually assign a different label to any ad. You either do that:
In the Creative-Library
Or in the Ad-Details:
💡 Tip: DatAds remembers your preference and applies it to any future labeling as well.
❗IMPORTANT: Within the predefined sections, tags cannot be added manually. Simply select the most relevant options from the AI-generated suggestions provided. If you need to include your own unique labels, please use the Custom Tags section, where manual entry is available.
Rename & Replace across all Ads
You can also rename your labels when you just click on 'Rename & Replace across all Ads'. Therefore it's important mention, that if you rename a label / tag in e.g. Ad Concepts, it's automatically also renamed in every other category.
❗ IMPORTANT: Of course, this is also only possible using the Custom Tags function.
Or you can of course also delete any tag, however it's also important to know here that this tag will be then deleted in every ad and category:
Keyword Search
You can also use the Keyword Search to filter your library for specific visual elements or content. For instance, searching for "woman" will instantly display only the ads featuring a female subject. This allows for rapid discovery of specific creative patterns without needing to scroll through your entire account.
Custom Tags
If the tags suggested by our AI don’t fully match your needs, you can create your own using the Custom Tags feature.
Simply create a new category, give it a name, and add the tags you’d like to use. You can fully customize these tags to match your creatives and internal structure.
You can also rename or replace tags across all ads at any time.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬