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AI Tagging (Ad Deconstruction)

DatAds AI automatically deconstructs ads your in its core components - So you don't need to in your naming convention

Daniel von Mirbach avatar
Written by Daniel von Mirbach
Updated yesterday

Wichtig:

  • This feature is only available in the "Regular" plan. For "Lite" plans this feature is not available

  • If you're on trial, we'll analyze the ads of the last 30 days. Once you're converting to a paid plan, we'll analyze the remaining ads

What's AI Tagging?

With AI Tagging, or how we call it "Ad Deconstruction", DatAds automatically scans each ad of your ad-accounts and assigns labels for its core components, namely:

  • Product

  • Ad-Concept

  • Ad-Angle

  • Hook

  • Target-Audience

  • Awareness-Stage

  • Tone-of-Voice

  • Emotion

  • Visual Style

  • Dominant Color

This way you don't need to maintain a naming convention for these components, but let the DatAds AI automatically assign them.

Therefore e.g. the AI automatically notices what type of product you are selling, or which type of Ad Angle your Ad contains.

How does it work?

When you connect your ad-accounts to DatAds, it automatically transcribes your videos and clusters similar-looking ads together. This way DatAds has a high-level understanding of your ads and what type of ads you are running in your account. Given this understanding, the ads (visuals, transcript) are then fed into our pre-trained AI-Model which assigns the above mentioned labels to the ads of the cluster.

Continous Learning

You can always assign a different label to any ad, either in the Ad-Details or Creative-Library. Whenever you relabel an ad, DatAds remembers your preference and applies it to any future labeling as well.

Of course, you can also assign your own labels within the category:

To do this, click on the label that has been assigned in the category. Then click on the small edit logo (pencil) and you can then add your own label at the bottom with the plus (+) and name it individually.

Here is an example - ‘Ad Concept’:

Here's also a video for your explanation:

Rename & Replace across all Ads

You can also rename your labels when you just click on 'Rename & Replace across all Ads'. Therefore it's important mention, that if you rename a label / tag in e.g. Ad Concepts, it's automatically also renamed in every other category.

Here is a video of that:

Or you can of course also delete any tag, however it's also important to know here that this tag will be then deleted in every ad and category:

Custom tags

You can also rename and replace tags across ads.

If none of the tags suggested by our AI are suitable for you and your ads, you can use the Custom Tags function to create your own:

All you have to do is give the category a name and assign tags to it. You can customize all tags to suit you and your ads.

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