Diversity score of all ads in your ad account.
On the DatAds homepage, you’ll find the Creative Diversity Score.
The score shows you how diverse all your ads were during the selected timeframe. DatAds looks at factors such as how many different concepts, formats, and messages you used.
💡 Good to know: The higher the score, the more diverse your ads are. The more different concepts, formats, and messages you use, the higher the score.
Diversity score of a group of ads.
If you want to see how diverse a group of ads is (e.g., all ads from the same content creator), you can select the metric under Select Metrics → Other Metrics → Creative Diversity.
💡Good to know: The score shows you how diverse all ads in the group are—the higher the score, the more diverse the ads.
❗ IMPORTANT: For technical reasons, the Creative Diversity Score can only be used as a secondary metric, meaning it cannot be used for sorting, filtering, or analyzing in trend charts.
If you have any questions or would like to share feedback, feel free to reach out to us anytime. 💬