Data helps you make better decisions, but interpreting creative performance metrics can quickly become complicated.
How do you know if your creative is achieving the desired impact?
Which factors influence its success?
And where should you optimize?
This is exactly where DatAds Scores come in.
What are DatAds Scores?
DatAds Scores are a set of metrics specifically designed to evaluate the performance of your creatives.
Each score combines several relevant metrics into a single overall rating on a scale from 0 to 100, helping you quickly understand how well a creative performs.
💡 Good to know: The score helps you to easily see where a creative performs well and where there is room for improvement.
DatAds Score | Description | Meta Metrics Used | TikTok Metrics Used | Google Metrics Used |
Hook Score | Measures how well your creative captures viewers' attention in the first seconds. | - Thumbstop Ratio | - DatAds Thumbstop Ratio - Stop Scroll Ratio | - Engagement Rate |
Watch Score | Evaluates how well your creative keeps viewers engaged beyond the first seconds. | - Hold Rate - Video View Rate - Video Average Play Time | - Hold Rate - Video View Rate - Average Video Play | - Video View Rate |
Click Score | Measures how effectively your creative drives users to interact and click through to your website. | - CTR | - CTR | - CTR |
Conversion Score | Shows how well your creative ultimately drives real results and conversions. | - Purchase per Clicks | - Purchase per Clicks | - Conversions per Click |
How are these calculated?
Each score (0–100) is relative to your own account's performance. We look at all ads in your account that have reached at least 5,000 impressions (e.g. in the last 30 days) to create a benchmark. A score of 80+ means your creative is performing in the "green" range compared to your other top-performing ads.
Where can I find the DatAds Scores?
You can easily access the DatAds Scores by clicking Customize Metrics and scrolling down. There, you’ll find the different scores, which you can enable depending on your needs. This ensures you always have the metrics in view that matter most for your analysis.
How are the Scores evaluated?
Each score ranges from 0 to 100 and falls into one of three categories:
🟢 Green: Your creative performs very well in this area.
🟡 Yellow: There is room for improvement. Keep an eye on it.
🔴 Red: This area shows clear optimization potential.
Example:
Why should you use DatAds Scores?
DatAds Scores help you make data-driven decisions without needing to dive into complex performance analyses.
This is especially useful when sharing reports with people who may not be familiar with individual KPIs, or when you want to share performance insights without exposing sensitive metrics.
👉 Read this Article to find out more about our sharing reports
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬