What is a naming convention?
A naming convention is a structured system for naming your ads. Instead of names like "final_v2_REAL_use-this-one", a naming convention gives every ad a name built from the same building blocks in the same order. DatAds reads those names to automatically organize, filter, and analyze your creative.
👉 If you want to dive deeper on dimensions, values, and strict vs. flexible setups, read this article.
A naming convention has two layers:
Dimensions: the categories you track across every ad, such as Product, Ad Angle, Content Creator, Format, etc.
Values: the specific options within each category. For example, the Emotion dimension might include Joy, Urgency and Trust.
Once set up, your dimensions are available in the Testing Log, Comparative Analysis reports, and report filters — without any extra manual work.
How to get there
There are three ways to open the Naming Convention settings.
Via Settings:
Click the cog icon in the bottom left of the navigation bar.
Go to Clients and click Manage on the relevant client.
In the left sidebar, click Naming Convention (second from last option).
Via the Testing Log:
Open the Testing Log.
Click More in the top right corner.
Select Setup.
Via a Comparative Analysis Report:
Open a Comparative Analysis report and click the Compare button.
Hover over any naming convention property in the list.
Click the pen icon and select Edit Dimension and Settings.
Setting up your naming convention
Auto Setup
Auto Setup is the fastest way to get started. DatAds analyzes your ad names and proposes a full naming convention for you.
Click Auto Setup.
Choose an input:
From historic ad names: DatAds pulls up to 1,000 ad names from the last 30 days and suggests a list of dimensions and values.
Upload your own naming convention: provide a CSV, PDF, or spreadsheet with your existing convention.
Check Delete old naming convention if you want to replace an existing setup.
Click Run Setup.
DatAds returns a suggested list of dimensions and values. Review, edit anything that looks off, and save.
💡 Good to know: When you create a new client, Auto Setup runs automatically using the last 30 days of ad names.
Add a dimension manually
Click Add Dimension next to the Auto Setup button. Give the dimension a name and description, then define its values manually or extract them from your existing ad names.
Where your naming convention is used
Once saved, your dimensions are available across DatAds:
Comparative Analysis: compare ad performance by any dimension in one click.
Filters: filter any report to show only ads matching a specific value, such as a single product or creator.
Tips for a good naming convention
Keep it to the categories you actually analyze. Five well-chosen dimensions beat fifteen nobody checks.
Agree on it as a team and document it. A naming convention only works if everyone follows it.
Keep names readable. If an ad name is longer than around 50 characters, it is probably doing too much.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬