Tutorial
Step 1: Requirements
Requirement 1: Shop ID
Get the Shop ID it from https://app.triplewhale.com/store-settings/general
Requirement 2: API Key
Option 1: Navigate to https://app.triplewhale.com/api-keys and create a new API Key with the scopes "Summary Page: Read" and "Pixel Attribution: Read".
More information about API Keys can be found here: https://triplewhale.readme.io/reference/creating-and-managing-triple-whale-api-keys
Option 2: Instead of creating a new API Key, you can also invite "[email protected]" to your TripleWhale store. In that case you don't need to create a new API Key as the DatAds API Key is associated with "[email protected]" and by assigning it to your store it automatically gets access.
Step 2: Connect TripleWhale API in DatAds interface
Ensure you have your Shop ID and API Key ready (see requirements above)
Navigate to https://app.datads.io/settings/connections
Scroll down and find the TripleWhale (API) connection
Click connect
Select the ad account you want to get TripleWhale data for. Important: You need to request a separate connection for each ad account. If you have multiple ad accounts you need to repeat this process for each ad account
Click connect
Paste your TripleWhale Shop URL and API Key into the field (see requirements above) and click on Finish setup
If you see "Connection successful" your job is done. We immediately start loading your data in the background so that you should see your TripleWhale data in DatAds within the next 24 hours
Common Questions about TripleWhale
Supported Attribution Windows & Attribution Models
(As of 15.10.2025) When you connect TripleWhale, we pull the following metrics based on event date:
ROAS
NC-ROAS
CPO
NC-CPO
Spend
Order Revenue
Orders
NC Order Revenue
NC Orders
Through our Custom Metric Builder, you can create additional metrics at any time based on these values (more info).
The following attribution models are applied to each metric:
Triple Attribution
First Click
Last Click
Linear All
Total Impact
Linear Paid
The following attribution windows are taken into account for each metric:
1 Day
7 Days
14 Days
28 Days
Lifetime
To ensure your information stays up to date, data is automatically refreshed every 12 hours.
If you have any questions or would like to share feedback, feel free to reach out to us anytime. 💬