By default, revenue per ad is defined as
Revenue per Ad = Purchase Conversion Value / Ad-Count in selected timeframe
If you use a revenue metric other than “Purchase Conversion Value” — for example, from an attribution platform like Adtribute or Triple Whale — you can easily replace it.
To do this, navigate to the "Home" page and click on the “Edit” button under "Revenue per Ad".
A pop-up window will appear where you can simply replace the default revenue metric with for another one.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬