Want to understand how your ads perform compared to others in your industry? Industry Benchmarks in DatAds give you exactly that: a clear, data driven comparison between your ads and similar advertisers in your space.
Instead of guessing whether a metric is “good” or “bad,” you can clearly see how your performance compares to industry peers.
How Industry Benchmarks work
1. Industry detection
DatAds uses AI to automatically identify the industry of each client account.
You can see the detected industry directly on the Client Details Page.
This ensures that your ads are only compared against truly relevant peers.
2. Data privacy & sample size
To ensure privacy and meaningful comparisons, benchmarks are only calculated if an industry has enough ad data. This prevents:
backtracking to individual accounts
misleading results caused by small sample sizes
If an industry does not meet the minimum data threshold, benchmarks will not be shown.
How benchmarks are calculated
To create reliable benchmarks, DatAds follows a strict methodology:
We include all ads with at least 5,000 impressions over the last 30 days
Each ad’s performance is calculated per day
All eligible ads across the industry are aggregated to compute benchmarks
This ensures benchmarks are:
up-to-date
statistically meaningful
comparable across accounts
How to analyze your benchmarks
Go to Industry Benchmarks on your homepage.
Select a metric from the dropdown in the top right corner.
The chart will update automatically.
Compare your performance line with the industry benchmarks.
This allows you to instantly see whether your ads are:
Underperforming
In line with the industry average
Outperforming most competitors
What the metrics mean
You will see multiple lines in the chart:
Your median
-> The median performance of the selected client’s ads, based on the chosen platform and timeframe.Industry median
→ The median performance of all ads within the same industry.Top 20%
→ The performance level of the top 20 percent best performing ads in the industry.
Bottom 20%
→ The performance level of the bottom 20 percent of ads in the industry.
Understanding the benchmark lines
Top 20%
→ Only 20 percent of industry ads perform better than this lineBottom 20%
→ 80 percent of industry ads perform better than this line.Median
→ 50 percent of industry ads perform below this value, and 50 percent perform above it.
How to use Industry Benchmarks in practice
Industry Benchmarks help you answer questions like:
Is my CTR actually good or just “okay”?
Which metrics should I focus on improving?
Are my winning ads truly exceptional, or are they just average compared to my industry?
Use these insights to:
Set realistic performance targets
Identify underperforming creatives faster
Spot scaling opportunities with confidence
Common Questions
If you see a yellow warning icon, there isn't enough industry data for your sector yet
You can only compare platform native metrics. Metrics from attribution tools such as Triple Whale, Adtribute, or Klar are not available in Industry Benchmarks.
If you see an “Upgrade Plan” button, your current plan does not include access to this feature.
👉 Reach out to our team and schedule a call. We will help you evaluate whether an upgrade makes sense for your specific use case. We will walk you through the features it unlocks and show you how they could benefit your setup.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬