Want to understand how your ads perform compared to others in your industry?
Industry Benchmarks in DatAds give you exactly that. A clear, data-driven comparison between your ads and similar advertisers in your space.
Instead of guessing whether a metric is “good” or “bad”, you can now see how you stack up against your industry peers.
How Industry Benchmarks work
1. Industry detection
DatAds uses AI to automatically identify the industry of each client account.
You can see the detected industry directly on the Client Details Page.
This ensures that your ads are only compared against truly relevant peers.
2. Data privacy & sample size
To ensure privacy and meaningful comparisons, benchmarks are only calculated if an industry has enough ad data. This prevents:
backtracking to individual accounts
misleading results caused by small sample sizes
If an industry does not meet the minimum data threshold, benchmarks will not be shown.
How benchmarks are calculated
To create reliable benchmarks, DatAds follows a strict methodology:
We include all ads with at least 5,000 impressions over last 30 days
Each ad’s performance is calculated per day
All eligible ads across the industry are aggregated to compute benchmarks
This ensures benchmarks are:
up-to-date
statistically meaningful
comparable across accounts
How to analyze your benchmarks
Open Industry Benchmarks
Select a metric from the dropdown (top right)
The chart updates automatically
Compare your line with the industry lines
This allows you to instantly see:
if your ads are underperforming
matching the industry average
or outperforming most competitors
What the metrics mean
You will see multiple lines in the chart:
Your median
→ Median performance of the selected client’s ads
→ Based on the chosen platform and timeframeIndustry median
→ Median performance of all ads in the same industryTop 20%
→ Performance level of the top 20% best-performing industry adsBottom 20%
→ Performance level of the bottom 20% of industry ads
Understanding the benchmark lines
Top 20%
→ Only 20% of industry ads perform better than this lineBottom 20%
→ 80% of industry ads perform better than this lineMedian
→ 50% of industry ads perform below this value
→ 50% perform above it
How to use Industry Benchmarks in practice
Industry Benchmarks help you answer questions like:
Is my CTR actually good or just “okay”?
Which metrics should I prioritize improving?
Are my winners truly strong, or just average for my industry?
Use these insights to:
set realistic performance targets
identify underperforming creatives faster
spot scaling opportunities with confidence
Common Questions
If you see a yellow warning icon, there isn't enough industry data for your sector yet
Only platform-native metrics are available for comparison i.e. you are not able to see metrics for your attribution platforms like TripleWhale, adtribute or KLAR
If you see a "Upgrade Plan" button, then your current plan does not support this feature and you need to upgrade your plan (Please reach out to our amazing team so we can show you all the other amazing functionalities coming with the plan upgrade like AI-Tagging, AI-Workflows or Creative-Diversity-Score)