Why this report matters
Want to know which products are currently performing best?
Then the product-based Comparative Analysis Report is exactly what you need.
This report groups your ads on a product level – independent of campaigns or ad sets.
It gives you a bird’s-eye view of your entire ad account and helps you instantly identify:
👉 Which product is trending right now?
How to make the most of this report
With the Comparative Analysis Report, you can group and directly compare your ads by product category.
Learn more about the Comparative Analysis Report in this article.
How to set it up:
1. Click “+ Create” to create a new Comparative Analysis Report.
2. Name your report, e.g., Product Overview Report.
3. Define your groupings:
Group by your product categories.
Add filters based on your ad naming — for example:
Ad Name contains "Cookies"orAd Name contains "Brookie".Click “+ Add group” to include additional product categories.
💡 Note: DatAds automatically uses the information from your ad naming to recognize groups. If a group isn’t detected, you can manually create it using “Empty Group.”
You can also apply any Preset to this report — for example, a New Customer Preset or Video Preset.
⚙️ Tip: A clean and consistent ad naming structure is essential for accurate reporting.
Learn more about the DatAds Naming Convention Guide → and how to name your ads effectively.
Additional comparison options
One of the biggest advantages of the product-based overview report is its flexibility — you can compare any level, as long as it’s included in your ad naming.
We recommend creating separate reports for each comparison level.
In addition to product categories, you can also analyze:
🔁 Funnel stages (e.g., Awareness vs. Conversion)
🎨 Ad concepts, angles, or content creators
🧠 Important: Anything clearly structured in your ad name can be filtered, grouped, and compared in DatAds.
Pro Tip: Create multiple overview reports — for example, by product, angle, or content creator — to gain fresh insights regularly and identify trends early.
We hope this helps you! And if you have any questions or feedback – feel free to reach out anytime.