In the ‘Ad Details’ view, you will now find the new ‘Insights’ section, which helps you to better understand the playout and results of your creatives.
What does the new Insights function offer you?
Comparison by gender → See whether your adverts have reached more male or female users and how the performance differs depending on gender.
Tip: Compare not only the impressions but also the actual purchases to understand whether the impressions match the sales data.
Analysis by placement → Recognise on which placements (feed, stories, reels, etc.) your creatives perform best.
Tip: Compare both the impressions and the actual purchases or leads in order to better understand the effectiveness of your creatives in the respective placement.
Video Drop Off Curve → Take a look at the point at which users drop off your video ads to quickly recognise whether the storyline of your video is strong enough or whether there are weak points.
Flexible metrics → Choose different KPIs such as impressions, click-through rate or conversions to see exactly which factors influence your creatives.
What insights the Transcript feature gives you:
Our new Transcript feature automatically shows you what is being said in your video – displayed as a clear, readable text transcript directly within the ad view.
This allows you to quickly understand the key messages being communicated, without having to rewatch the video multiple times.
How AI Analysis helps you better understand emotions:
Based on the transcript, the DatAds AI analyzes both the emotional tone of the video and the emotions conveyed through the copy (text description). This gives you clear insights into:
Which primary emotions are expressed in the video
Which emotions are triggered by the copy
These insights are further visualized in the Emotional Spectrum chart:
You’ll immediately see whether the emotions in the video and the copy are aligned – or where there might be discrepancies.
Why is this important?
These detailed insights help you to optimise your creative in a more targeted way. You can quickly recognise which target groups and placements work best.
To make it easier for you to get started, we have created a short video tutorial. In it, we show you how to use the new insights and draw valuable learnings for your creatives.