Why this matters
One of the most important questions for any creative team is:
👉 Which of our ads are real winners – and what should we produce next?
With DatAds, you can answer this question easily.
You define what a “Winning Ad” means for your brand – based on your own KPIs and benchmarks.
Once defined, you’ll instantly see:
How many ads were launched within the selected timeframe
How many were Winners, Opportunities, or Losers
How your Hit Rate evolves over time
What is a “Winning Ad”?
This definition is unique to every business – it depends entirely on your goals and KPIs.
A startup might measure success differently than an established eCommerce brand.
💡 Tip: When defining your Winning Ads, make sure to include your spend and your main North Star metric, such as Customer Acquisition Cost (CAC) or Return on Ad Spend (ROAS).
Once you’ve set your definition, you can use the Launch Cockpit or the Recently Launched report type to instantly see how many ads you’ve launched during a given period – and how they perform.
Category | Description |
🏆 Winner | Above-average performance |
⚙️ Opportunity | Solid performance with optimization potential |
❌ Loser | Below-average or inefficient performance |
📆 Important: Always analyze within a consistent timeframe – e.g., 7 or 14 days.
In the Launch Cockpit, you can also differentiate between performance period and launch period.
Learn more about the Launch Cockpit here.
How it works
Open the Launch Cockpit
Select your desired timeframe, e.g., the last 7 or 14 days
Choose the right Preset
Define what a Winning Ad means for you
To do this, click the ⚙️ Settings icon in the Winner section.
Then define:
Which metrics are relevant
What target values they should meet
The minimum spend or lead volume required
This ensures that only ads meeting your actual success criteria are labeled as Winners in DatAds.
Deepen your analysis: Products & Markets
1. Product-level analysis
Not every product has the same definition of a “Winning Ad.”
That’s why you can create multiple Launch Cockpits or Recently Launched Reports in DatAds – allowing you to set a unique Winning Ad definition for each product category.
How to do it:
1. Set a global filter in the Launch Cockpit (e.g., Ad Name contains Product A)
2. Use your Preset with the key KPIs
3. Duplicate the report and adjust the filter for Product B
4. Adjust the Winning Ad definition for Product B
2. Country-level analysis
Not every market defines a “Winning Ad” the same way.
In DatAds, you can easily create multiple Launch Cockpits or Recently Launched Reports – each with its own Winning Ad definition per country.
How to do it:
Set a global filter in the Launch Cockpit (e.g.,
Campaign Name contains Country A)Use your Preset to define the key KPIs
Duplicate the report and adjust the filter for Country B
Update the Winning Ad definition accordingly
If you have any questions or feedback, feel free to reach out to us anytime. 💬