One of the most important questions for any creative team:
Which of our ads are true winners – and which are not?
With DatAds, you can easily analyze that:
You define what a Winning Ad means for you – based on your own KPIs and internal benchmarks.
Then, you get a clear view of your creative performance – fully tailored to your goals.
Then, at a glance, you’ll see:
How many ads were launched during a specific period
How many of them were Winners, Opportunities, or clear Loosers
How your creative performance is evolving over time
You categorize your ads into:
Winners – outstanding creative performance
Opportunities – decent performance with room for improvement
Losers – underperforming or inefficient ads
How it works
Open the Launch Cockpit
Set your desired time range – e.g. the last 14 or 30 days
Choose the appropriate preset
Define what counts as a Winning Ad for you:
To do this, click the settings icon in the Winner category:
Now define the desired metrics and their target values.
For example, a defined minimum spend should be reached, a certain number of leads should be generated – and all of that over a sufficiently long period of time.
Find out more about the Launch Cockpit here.
Identify Which Creatives Work for Which Product and in Which Market
1. Analyze by Product
Not every product performs the same - even with a similar target group or campaign structure. By breaking down the Launch Report Cockpit by product, you can quickly see:
which product lines perform well – and which don’t
whether specific creative approaches only work for certain products
where to optimize or iterate more effectively
The benefit for you: You’ll understand which creatives have the biggest impact on which products – especially valuable for e-commerce businesses.
This is how it works:
Set a global filter in the Launch Cockpit. E.g. “Ad name contains product A”
Use the preset to define the most important KPIs
Duplicate report and adjust filter for product B
2. Analyze at Country Level
What works in one market may perform completely differently in another. With a country-specific analysis, you can
make regional differences in creative performance visible
manage your budgets in a more targeted way and avoid unnecessary spend
This is how it works:
Set a global filter in the Launch Cockpit. E.g. "Camapign name contains country A"
Use the preset to define the most important KPIs
Duplicate report and adjust filter for country B
We hope this helps you! And if you have any questions or feedback – feel free to reach out anytime.