What are Presets and why are they useful?
With Presets, you can create your own custom views in DatAds – including the metrics and attribution settings that matter most to you.
This means you don’t need to build a new report every time.
Simply select the right Preset from the dropdown menu – fast, flexible, and consistent.
What exactly is a Preset?
A Preset is a saved view that includes your preferred settings, such as:
📊 Selected metrics
⚙️ Custom metrics (if defined)
🧭 Attribution settings
👉 Want to learn more about Presets? Here you go.
The 3 most popular presets
1. General Preset
Define the KPIs you want to analyze on a daily basis.
This will ensure that you focus on the metrics that really make a difference.
💡 Tip: Don't get lost in “analysis paralysis.”
Choose only the key KPIs that truly reflect your performance.
Example for eCommerce brands:
Purchases
Cost per Purchase
Purchase ROAS
Spend
Thumbstop Rate
Hold Rate
CTR
If you’re using a third-party attribution platform (e.g. TripleWhale, Klar, or adtribute), make sure to include those metrics as well for a complete performance view.
Analyze creatives using different attribution settings
If you analyze your creatives based on specific Meta attribution settings – for example, 1-Day-Click only – you can create separate Presets for each attribution setup.
This allows you to easily switch between different attribution models, such as:
Default: 7-Day-Click, 1-Day-View, 1-Day-Engaged
Alternative View: 1-Day-Click only
2. New Customer Preset
Perfect for brands focused on growth and acquisition.
⚠️ Note:
To use this Preset, you’ll need to set up the Custom Conversion “New Customers”, either via Google Tag Manager or another integration like Mable.
This Preset only includes metrics related to new customer acquisition, such as:
New Customers
Cost per New Customer
Revenue from New Customers
It helps you instantly see which creatives and campaigns drive the most new customers.
Alternatively, you can also create a separate new customer report here if you place particular emphasis on new customers.
3. Video Presets
Built for analyzing video creatives, especially when combined with Hook or Middle-Part Reports.
It typically includes metrics like:
Thumbstop Ratio
Hold Rate
View Rate
CTR
When Presets are most useful
Presets help you work faster and more consistently – especially when:
You analyze based on recurring goals (e.g. new customers, engagement, ROAS)
You work in a team and want to ensure consistent analysis standards
You manage multiple report types and want to avoid repetitive setup work
With the right Presets, you can analyze in DatAds faster, more structured, and with full team alignment.
Focus your time where it really matters — on creative performance.
If you have any questions or feedback, feel free to reach out anytime. 💬