What is the Agency View?
The Agency View is functionally identical to the individual Client Views - with the difference that you can see all ad accounts assigned to your agency at a glance.
This allows you to:
Recognize performance trends across the board
Compare creatives that work for multiple clients
Identify patterns and potential more quickly
Make strategic decisions based on a larger database
You save time because you don't have to click through each client account individually - perfect for comprehensive analyses.
The Agency View is ideal for identifying best practices within your agency.
Cross-agency learnings - how to use the Agency View correctly
For example, you can use the All Clients View to see which KPIs or formats work best. You can then use this across all clients and try out some ad formats with other clients.
But you can also find out, for example:
What are our top-performing creatives across all clients?
How to work with the most important reports
The Agency View allows you to access all reports - not just for individual clients, but aggregated across the entire agency.
Here is an overview of the most important reports:
🥇 Top Creative Report
Shows you the best-performing creatives across all clients.
Use it for questions like:
Which creatives work best?
Which hooks, thumbnail
If you want to find out more about the Top Creative Report, read this article.
Comparative Analysis
The comparative analysis allows you to compare different creative concepts and ad angles directly with each other - across channels and across multiple customers.
You can use this report to analyze, for example:
Which creative concepts perform better overall
Which ad angles work particularly well
What performs better on which platforms or in which formats
This will give you a clear picture of which types of creative you should further develop or scale.
You can also incorporate filters here and thus better compare the creatives with each other.
For example, if you are an agency with many clients from the supplement industry, you can create an industry-specific comparative report in the Agency View.
To do this, filter the report by the relevant industry (e.g. “Supplement”) and systematically compare the different ad angles used
If you want to learn more about the Comparative Analysis: read this article.
Launch Cockpit
The Launch Cockpit helps you to evaluate new creatives quickly and test them in a structured way - even across multiple customers.
Questions you can answer:
Which new creatives are live - and how do they compare?
Where do new variants (e.g. hooks, formats) work particularly well?
Which tests have already been completed - and which are still being learned?
This is particularly valuable for agencies that systematically carry out creative testing and want to bundle the learnings from various customer accounts.
If you would like to find out more about the Launch Cockpit, read this article.
This allows you to switch from the All Clients View to the Individual View:
The Agency View is particularly useful for you to have a cross-channel view without having to switch between client accounts. You can learn from this across all agencies.