Colour Coding
The colour of the bars is determined individually for each metric:
Green
Target values: A positive target value is defined for the metric (e.g. ‘Cost per purchase < €50’) and this target value is achieved
Benchmarks: The metric is in the best 80% of the client's ads
Report: The metric is in the best 80% of the ads in the report
Red
Target values: A negative target value is defined for the metric (e.g. ‘Cost per purchase > €100’) and this target value is achieved
Benchmarks: The metric is in the worst 80% of the client's ads
Report: The metric is in the worst 80% of the ads in the report
Yellow
All metrics that are marked neither green nor red
Configure Target Metrics
You can set individual targets for each metric (e.g. ‘Cost per purchase < €50’). If your target is reached, this is shown in the bar chart in the selected colour.
Trendanalysis
The comparative value from the previous period is determined for each metric in the report. This allows you to quickly see whether the performance of your creative is developing positively or negatively.
To see how your creatives develop over time, you can click on the ‘Lines’ icon at the top right of the report and select the creatives at the bottom of the table. You must also select which metrics you would like to analyse in the trend.
Table View
The view provides a condensed view of the performance of your creatives. The colour coding is as described above and you can analyse all selected metrics by scrolling horizontally.
Bar Chart
Ideal for comparisons between several creatives. To do this, simply click on the ‘bar’ icon at the top right of the report and select the creatives in the table below. You must also select which metrics you would like to analyse.
