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Best Ad Copies – Understanding Which Copy Drives Performance

Arina Myschkin avatar
Written by Arina Myschkin
Updated over a month ago

Many advertisers focus solely on creatives, but copy still plays a crucial role—especially on Meta. The Best Ad Copy Report shows you which texts truly drive performance.

How the report works

  • It automatically groups ads by Description / Primary Text.

  • You instantly see which copy appears across multiple ad sets or campaigns.

  • Hit “See All Ads” to view every creative using the same text.

Why this is valuable

  • Spot copy trends within your account.

  • Understand which messaging consistently drives conversions.

  • Easily replicate winning texts across new creatives.

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