See What Works in Your Video Ads – and What Doesn’t
When producing video ads, you want to know what truly resonates with your audience.
Not just if a creative performs, but which part actually makes the difference:
🎬 Is it the hook that immediately grabs attention?
⏯️ Do viewers stay engaged through the middle part?
🖱️ Does your call to action at the end actually drive clicks?
With these reports, you’ll get clear, data-driven answers – broken down by the three most important sections of your videos:
💡 Good to know: These reports are already pre-built in DatAds.
For a visual guide, check out this video:
1. Hook Report – Which hooks stop the scroll?
The hook is the opening moment of your ad — the first few seconds that decide whether people stop or keep scrolling.
The Hook Report shows you:
Which hooks generate the highest attention
Automatically ranked by Thumbstop Ratio (3-second views ÷ impressions)
🎯 Goal: Instantly see which openings perform best.
2. Iterate on Hooks
Optimize your creative strategy by identifying "hidden winners." This report helps your team decide exactly which ads need a new hook rather than being turned off.
❗ IMPORTANT: Unlike our standard automated reports, this report must be built manually to ensure the specific logic for creative iteration is applied.
Duplicate the "Best Hooks" report.
Rename it to
Iterate on Hooks.Apply Filters:
Hook Score: < 70%
Performance (Winning Definition): Cost per Purchase < e.g. €17 (or your target ROAS).
Ad Spend & Format: As needed.
Why this is actionable:
For Creative Teams: This highlights ads where the offer works, but the hook fails. It’s the perfect list for testing new openings.
For Editors: Check the Video Drop-off Curve in the ad insights to identify the exact moment viewers lose interest and optimize the edit.
If the team needs inspiration on how to fix a low-performing hook or static, use Blink AI directly on the ad level:
Iterate Ad: Generate new variations of the ad you're looking at.
Critique Ad Messaging: Get an AI analysis of why the current copy might be missing the mark.
Generate New Hooks: Instantly get high-angle hooks based on your winning formula.
3. Middle Part Report – Which videos hold attention?
A strong start isn’t enough — your ad also needs to keep viewers engaged throughout the middle.
The Middle Part Report helps you understand:
How many viewers stay engaged during the middle section
Measured by Hold Rate (ThruPlays ÷ impressions)
🔍 Insight: Identify where to adjust pacing, structure, or content to keep viewers watching longer.
4. CTA Report – Which videos drive clicks?
At the end of the day, what matters most is action – whether someone clicks on your offer or not.
The Call-to-Action Report shows you:
Which videos achieve the highest Click-Through Rate (CTR)
Which CTAs truly work — visually, verbally, or through timing
🚀 Result: Find out how to optimize your call to action to generate more clicks and conversions.
Add additional metrics as needed
These reports are especially valuable if you not only want to see which hooks or middle parts capture attention, but also which creatives drive real business results.
You can easily expand your reports with additional metrics — depending on your analysis goals:
🎥 Video Average Play Time: Shows how long a video is watched on average
💰 Performance metrics like Purchases, Leads, or ROAS to see which videos actually deliver results
💡 Tip: Combine storytelling metrics (e.g. Thumbstop or Hold Rate) with performance KPIs for a complete view of both creative quality and conversion performance.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬