In the 'Ad Details' view, you’ll now see the new 'Insights' section, giving you a clearer understanding of your creatives’ delivery and performance.
What the Insights function has to offer
Comparison by Gender → See whether your ads reach more male or female users and how performance varies by gender.
💡 Tip: Don’t just compare impressions — also look at actual purchases to determine whether reach aligns with sales performance.
Analysis by Placement → Identify which placements (Feed, Stories, Reels, etc.) your creatives perform best in.
💡 Tip: Compare both impressions and actual purchases or leads to better understand how effective your creatives are in each placement.
Video Drop-Off Curve → Analyze where viewers stop watching your video ads to evaluate the strength of your storyline and identify specific areas for improvement.vFor example, you can see whether viewers drop off during:
the hook (first seconds aren’t engaging enough)
the body (message loses clarity or momentum)
or right before the CTA (offer or call-to-action isn’t compelling enough).
💡 Good to know: You can select different KPIs in the “Insights” tab to understand which factors have the greatest impact on your creatives’ performance in each section.
How to Extract & Analyze Video Transcripts
Automatically generates a readable text version of your video directly within the ad view, so you can quickly understand key messages without replaying it.
You can also copy the full transcript using the copy button in the top right corner — making it easy to share for iterations or feedback with other content creators.
How to Turn Transcripts into High-Performing Ads with AI
Step 1: Open the Transcript
Go to the Transcript view of the ad you want to use as a reference. Here, you’ll see the full transcript including timestamps, so you can quickly review the script.
Step 2: Click the AI Button
In the top-right corner, click the Blink AI button (blue lightning bolt icon). This opens all available AI workflows you can trigger directly from the transcript.
Step 3: Select “Create Script”
If you want to generate a new ad based on the existing script, select “Create Script.” The AI will use the current ad and it's transcript as a reference to generate a new variation.
Step 4: (Optional) Refine with a Brief
For more precise results, you can fine-tune the output by selecting or creating a Brief.
This allows you to guide tone, structure, messaging, or target audience.
👉 Not sure how Briefs work? Check our help article
Step 5: Generate Your New Ad Script
Once triggered, the AI instantly creates a new script variation inspired by your original ad. You can now refine, iterate, or share it with your content team for production.
Why is this important?
These detailed insights help you optimize your creatives in a more targeted and strategic way. You can quickly identify which audiences and placements perform best.
To help you get started, we’ve created a short video tutorial showing you how to use the new Insights section and turn the data into actionable learnings for your creatives.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬