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Automate your Ad Script Writing with Blink Briefs

How to customize Blink AI in DatAds for better, more relevant outputs

Arina Myschkin avatar
Written by Arina Myschkin
Updated in the last hour

Blink AI helps you generate hooks, scripts, and ad copy that feel tailored to your brand not generic AI output. To get the best results, it’s important to configure Blink correctly before using any workflow.


This guide shows you how to set up your general AI settings, create Blink Briefs, and prepare your account so you can write scripts on autopilot.

Prefer watching instead of reading?

👉 Watch this video tutorial to learn the full workflow.

1. Where to Find Your Blink AI Settings

First we have to enhance the data that we got.

To start, open the AI section in the left-hand navigation of DatAds.
In the top-right corner, click Settings.

This page contains all global AI settings that influence your workflows including language, tone, and custom instructions.

2. Set Your Output Language

Under Output Language, choose the language Blink should write in.

You can select any available language and therefore your scripts, hooks, and ideas are generated directly in the language your team needs.

3. Add General AI Instructions

In the General Instructions field, you can tell Blink what it should always consider when generating output.

IMPORTANT : These instructions apply to all AI workflows in DatAds. Only include things that should truly apply globally. ❗

Examples:

  • Brand tone: “Always start outputs with “Hi Max“, “Write in a friendly, expert tone.”

  • Compliance rules:

    • If you work in a restricted industry (health, finance, etc.), add your brand’s dos & don’ts.

    • You can upload a PDF in the Knowledge space with health claims restrictions, SOPs, or guidelines.

    • Or add URLs

💡 Good to know: Your output becomes brand-safe, consistent, and compliant without repeating the same instructions every time.

4. Use Blink Briefs to Personalize Your AI

Blink Briefs work like custom GPTs trained on your brand, product, persona, or country. They allow Blink AI to generate highly personalized scripts instead of generic content.

Where to find them

Scroll down in the AI Settings to the Copywriting section and click Manage Briefs.

Why use Briefs?

They are perfect if:

  • You have multiple products

  • You sell in several countries

  • You work with very different customer personas

💡 Example: A sporty persona in Germany will respond very differently than a beauty persona in the US. Your scripts should reflect that.

How to Create a Brief

  1. Click Add Brief


  2. Name your brief (e.g., Sporty Persona, Protein Powder US, etc.)

  3. Add structured information:

  • Product descriptions

  • Benefits & differentiators

  • Audience insights

Or optionally upload supporting files:

  • SOPs

  • Customer reviews

  • Personas

  • Compliance documents

💡 Good to know: This produces highly relevant, on-brand creative output.

5. Using Your Briefs Inside a Workflow

Whenever you start a workflow (e.g., Generate Hooks, Write a Script, Create new Copy):

  1. Select the report or creative you want to base it on

  2. Choose one of the briefs you created

  3. Blink combines your data + your brief + DatAds knowledge to generate optimized output

💡 The result: Your scripts basically write themselves but stay fully aligned with your product and audience.

6. Check & Improve Your Client Data for Better Output

Navigate to your Client Settings to review the automatically enriched data Blink uses:

  • Business description

  • Website content we scraped

  • Product categories

  • Brand tone indicators

You can edit or add missing information at any time.

Why this is important: Better input → better output.
Your AI workflows become more accurate, more contextual, and more automated. ❗

What You Get After Proper Setup

Once everything is configured, Blink AI becomes a powerful autopilot tool for your creative process:

  • Scripts and hooks that sound like your brand

  • Compliance-safe copywriting (no unwanted claims)

  • Persona- & country-specific messaging

  • Massively reduced time to produce new creatives

  • More winning ads, generated faster

Your AI becomes smarter, more accurate, and more aligned with your business every time you refine your briefs and instructions.

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