With Presets in DatAds, you can create your own views using the metrics and attribution settings that matter most to you.
This means you don’t need a separate report for every analysis.
Simply select the relevant preset from the dropdown – flexible, fast, and consistent.
What exactly is a preset?
A preset is a pre-saved view that contains the following settings, among others:
Metrics selection
Custom metrics (if defined)
Attribution settings
If you would like to learn more about the preset, read this article.
Popular Presets Our Customers Love
1. New Customer Preset
Note: To set up this preset, you’ll need to have a custom conversion for “New Customers” configured – either via Google Tag Manager or another integration.
This preset includes only the metrics relevant for customer acquisition, such as:
New Customers
Cost per New Customer
Spend
etc.
Ideal for teams focused on growth and acquisition.
2. Video preset
Specially for analyzing video creatives - e.g. in conjunction with hook or middle part reports. Contains e.g:
Thumbstop Ratio
Hold Rate
View Rate
CTR
This is how you can directly combine creative impact and performance.
When are presets particularly helpful?
If you are analyzing the same goals on a recurring basis (e.g. new customers or engagement)
If you work in a team and want to establish clear analysis standards
If you want to combine different report types with suitable metrics without having to build a new report each time
We hope this helps you! And if you have any questions or feedback - write to us at any time.