Diversity score of all ads in your ad account.
On the DatAds homepage, you’ll find the Creative Diversity Score.
This score shows how diverse your ads were during the selected timeframe.
DatAds evaluates factors such as the number of different concepts, formats, and messages you used.
💡 Good to know: The higher your score, the more diverse your ads are. Using a wider range of concepts, formats, and messages will increase your score.
Diversity score of a group of ads.
If you want to measure the diversity of a specific group of ads, for example all ads from the same content creator, you can select the metric under:
Select Metrics → Other Metrics → Creative Diversity
💡Good to know: This score reflects the variation within the selected group only, not your entire ad account.
❗FYI: For technical reasons, this score can only be used as a secondary metric. It can't be used for sorting, filtering, or analysis in trend charts.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬