What is the Best Performer Report?
The Best Performer Report helps you quickly identify which creatives truly perform best – across all campaigns and ad sets.
You can recognize Top Performer Reports by their 🏆 icon.
Ads using the same creative asset are automatically grouped together, even if they run across different campaigns or ad sets.
💡 Media Buyer Benefit: You can instantly see which creatives are scaling across campaigns and which ones underperform.
You’re looking at performance per creative, not per single ad.
Here you can find more information about Top Performing Reports.
Customize your report for your specific use case
Here are 3 proven set-ups to help you make the most out of the Best Performer Report:
1. Break down your top products by category
Perfect for E-commerce brands with multiple product lines.
Example:
You sell shoes and want to know whether sneakers or sandals perform better.
Filter by product category and instantly see which creatives win in each category.
💡 Tip: Use a consistent naming convention to make your filters 100% accurate.
Learn more about how to develop and use a proper naming convention here.
You can find an automatic naming convention generator here.
How to set it up:
1. Create a filter
Go to the filter section of your report view.
Create a filter with the condition: Ad Name contains "Sneaker"
Optional: You can also filter by campaign name or ad set name instead, depending on where you have stored the information.
2. Rename Report
Once your filter is set, save the report under a suitable name, e.g., “Sneaker Best Performing.”
3. Create a second filter for sandals
Duplicate the existing report or create a new one.
Repeat step 1, this time with the filter: Ad Name contains “Sandales”
Here, too, you can filter at the campaign or ad set level.
4. Rename second report
Save this report e.g. as “Sandales Best Performing”.
2. Sort your Top Performers by country
Ideal for international brands.
Example:
You want to see which creatives perform best in Germany vs. France.
How to set it up:
Filter 1:
Ad Name contains "DE"Filter 2:
Ad Name contains "FR"
You can also filter on campaign or ad set level, depending on your naming logic.
3. View your Top Performers by funnel
Perfect for lead generation companies.
Example:
You want to identify which creatives perform best in your Webinar, Free Trial, or PDF funnel.
How to set it up:
Make sure your funnel type is part of your campaign, ad set, or ad naming.
Create a filter like:
Ad Name contains "Free Trial"Apply and save the report.
This lets you see instantly which creatives win per funnel type.
With the Best Performer Report, you can analyze your creatives by any dimension — product, country, or funnel.
This helps you spot scaling creatives quickly and make data-driven creative decisions.
If you have questions or feedback, just reach out to us anytime. 💬