Understand what’s working in your video ads – and what’s not
When you’re producing video ads, you don’t just want to know whether a creative is performing well – you want to know which specific part is making the difference:
Is it the opening that grabs attention?
Do viewers actually stay engaged through the middle?
Does the call to action at the end drive clicks?
With our reports, you get clear, data-driven answers – broken down by the three most important sections of your videos: Hook, Middle Part, and Call to Action.
This allows you to analyze exactly what’s working and where you can improve – so you can optimize your videos with purpose.
1. Hook Report – Which hooks stop the scroll?
The hook is the first few seconds of your ad – the moment that decides whether someone stops or scrolls past.
The Hook Report shows you:
which hooks grab the most attention
automatically sorted by Thumbstop Ratio (3-second views / impressions)
This helps you quickly identify which openings perform best – and where there’s room for improvement.
2. Middle Part Report – Which videos hold attention?
A strong hook is just the beginning – your ad also needs to deliver in the middle.
The Middle Part Report helps you understand:
how many viewers are still actively watching during the middle section
measured by the Hold Rate (Thru Plays / Impressions)
This shows you where you may need to adjust content, pacing, or structure in the middle of your videos.
3. CTA Report – Which videos drive clicks?
At the end of the day, what matters is whether people take action. Are they clicking on your offer – or not?
The Call-to-Action Report shows you:
which videos generate the highest Click-Through Rate (CTR)
in other words, which CTAs are actually working – visually, verbally, or based on timing
This lets you identify exactly how to improve your CTAs for better performance.
Add additional metrics as needed
These reports become especially valuable when you not only want to know which hooks or middle parts grab attention – but also which ones drive results based on your specific goals.
You can easily extend the reports with additional metrics, depending on what you want to analyze:
Video Average Play Time – shows how long your videos are viewed on average
Performance metrics like Purchases, Leads, or ROAS – to understand which videos actually deliver results
We hope this helps! And if you have any questions or feedback – feel free to reach out anytime.