What is a Comparative Analysis Report?
Comparative Analysis Reports give you the opportunity to group creatives based on similarities.
💡 Tip: This can be, for example, the affiliation to a certain campaign or ad set, or ad elements that you document in the naming convention.
This allows you to answer questions such as:
Which products are currently trending?
Which content creator works best?
Which ad concept delivers the best performance?
Which ad angle is best received by the target group?
Here is an example of a product split report:
The biggest advantage of this report is the ability to compare groups side by side.
This makes it easier to identify which group performs best — and why.
Which Product is your best seler?
Which groups are underperforming?
What optimizations can be implemented?
The Comparative Analysis Report is similar to the Top Performer Report. However, the key difference is that it allows you to define and create groups based on shared characteristics for direct comparison.
👉 You can find out more about the Top Performer Report here.
How to create a Comparative Analysis Report
How do you define a group?
Ads should generally be grouped together if they have at least one thing in common - for example, they belong to a specific campaign or ad set.
💡 Tip: For more in-depth and targeted creative analysis, it’s recommended to use a well-structured naming convention.
You can find our best practice naming convention here.
👉 Here you can find our Best Practice Naming Convention and an automatic Naming Convention Generator.
By tracking the most important elements of your ads in the naming convention or adding them later via creative tagging in DatAds, you can analyze your ads in even greater detail.
💡Tip: To improve clarity, you can give groups specific names, which leads to better identification and a clearer structure in the report.
❗IMPORTANT: The group name and the filter can differ from each other. In practice, this means that you can use abbreviations at the naming convention level without affecting the readability of the groups.
Automatic group suggestions
Here you will find keywords that were frequently used in your ad names, which were automatically recognized during the first scan of your ad account. You can add them to your report as a group with just one click.
Filter at report level
You can not only apply filters at group level, but also define a filter for the entire report.
💡 Good to know: This allows you to exclude creatives without spend for example.
This is how you customize the report view:
Grid View: The Grid View is activated by default and offers you a visual representation of the performance of your creatives.
Graph View: Select creatives that you want to analyze using a graph.
Bar chart view: Displays the data as a bar chart - ideal for comparisons between several selected ads.
👉 You can find more information about the visual views in the article “Layout settings”.
If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬