AI Briefs are similar to custom GPTs: You can add additional context to the AI to tailor the output to your preferences and make it more consistent.
As of now AI briefs can be used for all "Copywriting" workflows.
You can fine-tune your copywriting outputs by adding the following properties
Product: The name of the advertised product or service
Product Description: A short description about the product. You can pass more detailed product information via the Product Data property or by passing in the URL of the product detail page in the Additional URLs section
Brand: The name of the brand selling the product
Objective: What do you want to achieve with the new copy? Examples are "Increase sales" or "Increase brand awareness"
Target Audience: What's the target audience that should be attracted by the new copy?
Tone of Voice: Do you want a formal copy, or a more humurous style of writing?
Emotion: Which emotion do you want to address in your target audience? Joy? Fear? Disgust?
Awareness Stage: Do you want to target customers in a specific awareness stage?
General Instructions: You can add any instructions, or guidelines the AI should follow when creating your output. Do you want a first-person script? Do you want a specific writing style? If you have a SOP document you can also upload it in the SOP section
Additional URLs: Pass any relevant urls and we'll download the content of these urls and pass it to the AI
Product Data: Do you have any PDFs, or other documents with detailed product data that can be used to fine-tune the response to your liking?
SOPs: You can upload a document with writing styles or restrictions the AI should follow here
Customer Personas: Do you have a document from your avatar hacking or customer persona?
Customer Reviews: Customer reviews are a powerful source of information for coming up with new ad angles
Create and Update Briefs
You can manage your briefs by visiting https://app.datads.io/ai-workflows and locate the Copywriting section. When you click the Manage Briefs button a popup will open, where you can create, update, edit and delete all your briefs.
Autofill Briefs
To speed up the process you can provide a url and the AI will automatically fill in the fields based on the content of the website.
