Relative layout - dynamic scaling of performance
The relative layout is activated by default and displays your data in the context of your ad account based on the selected time period.
Main functions of the Relative Layout:
Automatic scaling:
Minimum and maximum values are defined based on the selected time period and applied filters.
Color coding for quick analysis:
This scale is divided into thirds:
Green: the metric is in the upper third of the selected time period and platform.
Yellow: Neutral performance. The metric is in the middle of the selected time frame and performance.
Red: The metric is in the lower third of the selected time frame and platform.
One example:
In order to display the data correctly, a platform, a time period and a metric must be selected according to which the data is sorted.
In the example above, the metric 'Purchases' (sales) was selected. The highest number of sales within the selected time period (e.g. the last 7 days)
To deactivate the relative layout:
If you prefer absolute values, you can deactivate the relative layout in the settings. This means that the performance is only displayed in numerical values.
Configure target metrics - Absolute Layout
You can set specific targets, for example a target value for the “cost per purchase”. You also have the option to adjust the color coding accordingly. If your target is reached, this is shown in the bar chart in the selected color.
Color coding for quick analyses:
You decide which metrics are displayed in red or green. If no color coding is set, the bar appears in grey by default.
Green: The display reaches or exceeds the set targets.
Gray: Targets that were not achieved but were also above the minimum
Red: The display falls short of the targets.
Important: Even in the absolute layout, the bar of the bar chart is always displayed relatively, but the color coding is not.
However, you can also switch off the bar chart, in which case it will no longer be displayed. And this is how you deactivate the bar chart:
Comparative value to previous period
Views - data visualization made easy
The Reports view offers a clear and flexible way to analyze data:
Table view:All data points are listed one below the other, and additional information can be displayed by swiping horizontally.
Visualization options:
The selected data can be displayed in two views:
Graph view: Shows the data in the form of curve diagrams; if several ads have been selected, these are then displayed in comparison.
Bar chart view: Displays the data as a bar chart, ideal for comparing multiple ads that have been selected.
It is important that you explicitly click on the ads you want to analyze in the table view so that you can use a bar chart or the graph view. You can set the X and Y axes according to the metrics you want to analyze.
Customization by metrics: The data displayed can be filtered or adjusted according to specific metrics in order to design the analysis individually and in a targeted manner, and the axes of the graph or bar chart view can also be adjusted.
Comparison values to the previous period
In the visual views, you can compare the selected ads with different time periods:
