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Using Discovery: Find, Analyze, and Organize Competitor Ads

The Discovery section is part of the Inspiration feature in DatAds. It allows you to discover, save, and organize ads directly inside the platform without browsing external ad libraries.

Written by Daniel von Mirbach
Updated this week

👉 If you’re looking for a general overview of the Inspiration feature, see:
Overview of the Creative Inspiration Feature

Where to Find Discovery

To access Discovery:

  1. Log in to DatAds

  2. Click the photo icon in the left sidebar

💡 Good to know: Discovery works at the client level. Each client has their own boards and saved ads.

Discovering Ads

Inside Discovery, you can search for brands and browse their active ads.

This allows you to:

  • Analyze competitor strategies

  • Identify creative trends

  • Study messaging angles

  • Collect inspiration for upcoming campaigns

Saving Ads to Boards

To save an ad from Discovery:

  1. Open the Discovery Page

  2. Click Save to Board

  3. Select the board

The ad will appear in the selected board under the corresponding client.

Creating and Managing Boards

Boards help you organize saved ads by theme, strategy, or campaign.

To create a new board:

  1. Click Create in the left sidebar

  2. Add a name

  3. Optionally add a description

  4. Start saving ads to it

You can create as many boards as needed.

We recommend organizing them with folders, for example:

  • By format (Video, Static)

  • By messaging angle

  • By funnel stage

  • By campaign type

This keeps larger creative research projects structured and scalable.

Sharing Boards with Your Team

Boards can be shared publicly.

To share a board:

  1. Open the board

  2. Click Share in the top right

  3. Copy the public link

Anyone with the link can view the board. A DatAds account is not required.

Adding New Brands to Discovery

If you cannot find a brand in Discovery, you can add it in two ways.

Option 1: Save an Ad Using the Chrome Extension

  1. Install the DatAds Chrome Extension

  2. Open a brand page in the Meta Ad Library

  3. Save an ad using Save to DatAds

DatAds will automatically import the brand’s other active ads into Discovery in the background. This usually takes about one hour.

👉 For detailed instructions on saving ads from ad libraries, see:
How to Save Ads from Ad Libraries Using the DatAds Chrome Extension

Option 2: Add the Ad Library Page URL

  1. Open a brand page in the Meta Ad Library and copy the link

  2. Go to Discovery in DatAds

  3. Click Add Brand in the top right

  4. Paste the link

  5. Click Add Brand

IMPORTANT: Search for a specific brand and click on it. Do not use a keyword search that returns multiple brands.

DatAds will automatically import the brand’s active ads into Discovery.

What’s Coming

The Inspiration section will continue to expand. Planned improvements include:

  • Brand Follow to track competitor activity

  • Automatic transcript extraction

  • AI tagging and advanced filtering

  • Integration into AI workflows

  • CPM and spend modeling

  • Automatic board import from Foreplay

If you have any questions or would like to share feedback, feel free to reach out to us anytime via the chat widget in the bottom right corner of your dashboard. 💬


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